Please use the provided artwork and templates when working on University communications.

Brand Guidelines

These guidelines bring together all the various ingredients necessary to communicate our brand. They establish a guiding visual and written tone, leaving room for flexibility, expression, and spontaneity.

Download brand guidelines [PDF, 13MB]
Last updated August 23, 2017

University Assets

This ZIP archive includes a comprehensive set of University artwork. The seal and wordmark variants are provided in each of the approved colors in EPS file format.

Download brand elements [ZIP, 55MB]

See University lock-ups to download division, department, and office artwork.

Desktop Fonts

Sherman serif and Sherman sans are available to all students, faculty, and staff for personal and educational use.

Work is underway to facilitate a campus-wide installation of Sherman Serif and Sherman Sans automatically to computers across campus. To use the fonts on a computer that is not part of the (active directory) network, follow the download link below.

The Sherman fonts are owned by Syracuse University and must not be altered or redistributed without approval from the Office of Marketing and Communications.

Download Sherman fonts [ZIP, 858KB]


An electronic letterhead template for Microsoft Word can be ordered as a desktop publishing alternative to ordering printed letterhead. Final documents should be exported as PDFs to ensure that all formatting is retained when viewed/printed by others.

The online system to order business cards, envelopes, letterhead, or electronic letterhead (MS Word) can be accessed by logging into eProcurement (e-Pro) via MySlice and selecting DupliOnline as the merchant.

PowerPoint Templates

Two custom Syracuse University branded template themes have been developed to use for Microsoft PowerPoint presentations.

Download Contemporary PowerPoint Templates [ZIP, 8MB]

Download Traditional PowerPoint Templates [ZIP, 6MB]

Color Swatches

We’ve provided a ZIP archive containing .ase files that can easily import these swatches into Illustrator or Photoshop:

Download ASE color palette [ZIP, 3kB]


Permission is required before using any Syracuse University trademarks. Please call the Office of Trademark Licensing, 315.443.2722, or request further information regarding these marks.

Download Syracuse University’s trademarks sheet [PDF, 582kB]