Our visual identity and brand architecture promote the history and breadth of Syracuse University as expressed
by its schools and colleges, and the students, faculty, alumni, and staff that embody them.
Given this, every effort should be made to follow the guidelines when working on University communications.
The wordmark, seal, and block-S are the University’s central brand elements.
There are two primary categories included in the Sherman family: Sherman Serif and Sherman Sans.
Adopted in 1890, orange is an integral part of the University’s brand identity. Syracuse Orange should be incorporated—and highlighted—whenever possible, especially in high profile and core applications. There are approved grays to be used as neutrals throughout the brand expression.
There are three variations of co-branding lockups for use.
A universal stationery system has been design to work across the broad spectrum of needs throughout the University. The core stationery suite consists of letterhead, envelopes, business cards, notepads and notecards.
Two custom Syracuse University branded template themes have been developed to use for Microsoft PowerPoint presentations.
Syracuse University partners with the Collegiate Licensing Company (CLC) to ensure protection of the University brand.