Brand Architecture

Artwork for University divisions, departments, and offices is provided by the Office of Marketing and Communications.

See University lock-ups to download or request artwork for your group.

Primary Configuration

Brand architecture primary configuration layout

The visual structure for our brand architecture is determined by the proportions of our wordmark. In the University primary configuration, a second line of text can be inserted with a cap-height equal to the x-height of our wordmark.

Any department, in any capacity, associated with the University can adopt this primary configuration. This should be considered the “boilerplate” way of displaying any University-associated entity.


Secondary Configuration

Secondary configuration of the Syracuse University wordmark

For University activities that require more emphasis in certain environments, a secondary configuration can be applied. This can be accomplished by a second line of text, with the cap-height equaling the cap-height of the wordmark.

Departments, groups, etc. that use this configuration should be limited to 1-2 words.


Tertiary Configuration

Brand architecture tertiary configuration

In cases where a third line of information is required, the tertiary configuration can be applied. This simply follows the primary configuration’s structure, with an additional line of text set in Sherman San Book as the same cap-height.

Activities such as sub-departments, fellowships, centers, and the like would be applied to this configuration.