Seal Guidelines

Our seal has been redrawn to conform with modern reproduction methods—screen, engraving, offset printing, embossing, letterpress, and the like.

Sherman Serif and Sherman Sans are the only typefaces represented in the seal. Like our wordmark, the University seal has been drawn with particular relationships between type and line thickness. In order to maintain consistency, the seal should never be altered or recreated.

For questions regarding University seal usage or approvals, please contact the Office of Marketing and Communications.


Usage

Our seal should only be displayed in the approved color combinations shown here. It should not appear in our medium or light gray colors. The seal may also be used in print situations as an engraved or embossed element. When appropriate, the seal may also be set in various materials such as silver, gold, or other material substrates.

Usage of the University seal is reserved for applications appropriate to the formal endorsement it carries. Examples include official stationery, Chancellor communications, diplomas and certificates, and matters pertaining to financial aid and/or University policy.

The guidelines for the seal apply to both print and digital environments.

See Downloads for select file types and Colors for specific color value breakdowns.

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Clear Space

To ensure maximum legibility, a clear space should be observed around the seal. This space is determined by the height of the four lines of Latin text from the center of the seal.

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Registered Trademark

When used on products or by external parties, the seal should carry the “®” registered trademark designation.

Always use the provided artwork—do not create your own.

To confirm if an application requires the registered trademark symbol, please contact the Office of Marketing and Communications.

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