Typography

The official typeface of Syracuse University is called Sherman.

It was originally designed for the publisher Frederic F. Sherman by typographer Frederic W. Goudy in 1910. After the death of Sherman and new ownership by his niece, Elizabeth Sherman Engelhardt, original proofs and remaining metal type were donated to Syracuse University for use exclusively by its faculty and students.

The donation was a result of Ms. Engelhardt’s recognition of the relationship between Goudy and Syracuse. This included the first medal for distinguished service (specifically for an achievement in typographic design), which was presented to Goudy in 1936, as well as an honorary degree, and the foundation of a new typographic laboratory at the University.

The Sherman typeface was brought back to life and digitally redrawn by Chester Jenkins in 2016. Chester is an American type designer and founder of the type foundry, Village, in New York City.


Sherman

There are two primary categories included in the Sherman family: Sherman Serif and Sherman Sans.

Both categories include Book and Bold styles, as well as italics. No other typeface should be used in proximity or in combination with these fonts when communicating the core brand.

In the coming weeks, the computers on the campus network will receive an update that installs Sherman Serif and Sherman Sans automatically. To use the fonts on a computer that is not part of the (active directory) network, see the downloads page for acquisition terms and instructions.

To use Sherman on your website, see the implementation instructions for web fonts.

In special circumstances when a new typeface needs to be introduced, approval from the Office of Marketing and Communications is required.


Primary Typeface

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Sherman Serif is the primary typeface of Syracuse University. It can be used as a display or text font, however, using it as a display font is preferred.

No other serif typeface should be used in combination with or in place of Sherman.

Lining numerals set as the default, but when appropriate, old style figures can be used.

All styles of Sherman Serif:

  • Sherman Serif Book
  • Sherman Serif Book Italic
  • Sherman Serif Bold
  • Sherman Serif Bold Italic

Supporting Typeface

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Sherman Sans is the supporting typeface of Syracuse University. Like the serif, it can be used as a display or text font, however, using it as a text font in support of Sherman Serif is preferred.

No other sans serif typeface should be used in combination with or in place of Sherman Sans.

All styles of Sherman Sans:

  • Sherman Sans Book
  • Sherman Sans Book Italic
  • Sherman Sans Bold
  • Sherman Sans Bold Italic

Usage

Our typographic language can be accomplished by simply using smart choices when it comes to hierarchy and applying emphasis.

Think of Sherman Serif Book primarily as a display font, used large and for communicating the core message. It should be set with tight leading. Sherman Sans supports the typographic language by primarily communicating longer bodies of information. It should be set with normal to medium leading.

This is a framework to begin applying our typefaces, but the guidelines should not restrict possible variations and expressive use of the typography.

Example of Sherman type being used as a heading, subhead, and body copy